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VP Sales & Marketing

Hiring for Compare Infobase Ltd.

10 - 15 YearsDelhi NCR

Posted: 30 days ago

Job Description

The incumbent will oversee the development and delivery of a fully integrated marketing strategy (developing, planning and executing all marketing initiatives) for our premium portals, products and projects in accordance with the company vision.
Principle responsibilities & Accountabilities:
Planning and Strategizing:
Develop overall marketing strategy for our portals, with a detailed action plan for PR, SEO, SEM, Email, Social media, Blog campaigns, Lead Generation etc.
Should have well-rounded experience of Digital Marketing
Should have online/offline marketing experience. Monitor market research with a view to identifying strategic partners, monitor competition space and identify best practices.
Work with product marketing, sales teams in identifying opportunities, building proper marketing messages and executing campaigns.
Build Inbound marketing capabilities including content generation, lead nurturing.
PR and Branding:
Oversee PR activity for both domestic and Overseas market US market.
Build targeted placement and campaigns for branding online.
Email Marketing:
Improve email marketing for creating newsletters targeted campaigns etc.
Increase user engagement through emails.
Social Media and Paid Marketing
Social Media Marketing - improve engagement, optimize paid campaigns.
Optimize retargeting campaigns on Adroll or AdWords.
Analytics
Create and manage dashboards for businesses to monitor performance, spend and planning
Use the customer data in email nurturing marketing, lead generation and nurturing through sales teams.
Provide insights and analyses on lead sources, sales, customers, channels.
Analyse data vis-a-vis marketing initiatives on a routine basis with a view to increase conversion rates and Return On Investment.
Product marketing
Understand and study marketing options of E commerce websites like Amazon etc and engage more sales platforms and marketplaces
Presenting, promoting and selling products/services using solid arguments to prospective and existing customers.
Performing cost-benefit and needs analysis of potential/existing customers to meet their needs.
Establishing, developing and maintaining positive business and customer relationships.

Vendor Management:
Work with external vendors on various projects and manage day-to-day operations/ reporting.
Planning and Reporting:
Create detailed work plans for campaigns, get buy in from business and execute flawlessly with continuous follow ups, report on status and results.
Provide daily updates with regards to marketing spend, leads generated, conversion funnels, CPA and other business metrics to reporting manager and business unit heads.
Generate insightful reports from tools such as Google Analytics, Google AdWords, Facebook insights, Act-On etc.


Salary: INR 22,50,000 - 32,50,000 P.A.
Industry: Media / Entertainment / Internet
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing
Role: Manager Marketing - Internal / External Communication
Employment Type: Permanent Job, Full Time
Keyskills:

Desired Candidate Profile

A rounded experience of Digital Marketing in a company dealing in B2B model
Leading a digital marketing team focused on online/offline marketing with a proven track record of success in senior marketing roles
A wide experience in analysing and optimizing various marketing channels such as Digital Marketing, (SEO/SEM, Display, Affiliates, Social Media), Direct Marketing (Email, Direct Mail), online (website) properties, CRM (Zoho), and marketing automation tools (Act-On).
Prior position-specific experience in the e-learning industry is highly preferred.
Must have mastered Facebook marketing, AdRoll, Google AdWords (Search, Display, Retargeting, YouTube), Google Analytics, any marketing automation tools.
Experience in B2B or e-Commerce, preferably in US Market.
Highly motivated, intellectually curious, self-starter, comfortable with change and a creative individual with a strong record of professional achievement.
Excellent problem-solving and project management skills. Must be flexible and able to balance multiple projects concurrently.
Candidate must be detail oriented, persistent, and enjoy working in a fast paced, results oriented and evolving environment.
Exceptional communicator. Must be able to clearly articulate, visualize and present analytical work to both technical and non-technical audiences.
Expert in advanced analytics techniques coupled with the ability to form hypotheses and draw meaningful business insights. Knowledge of test design, predictive modelling, and combining disparate data sources is a plus. Knowledge of SQL and ability to handle complex data.
Expert in Microsoft Office suite (Excel, PowerPoint, Word)
24x7 work with as much of work-life balance as possible built in.


PG - MBA/PGDM - Marketing, Information Technology
Doctorate - Doctorate Not Required

Company Profile

Compare Infobase Ltd.
Compare Infobase Ltd.
WHO WE ARE ...??
We are the organization which owns and manages hugely popular web businesses www.Mapsofindia.com and www.Mapsofworld.com. We are an ITES company operating in Mapping niche, we operate Mapping Portals, Execute Mapping Projects and Sell Mapping Products including digital products and apps for Android and iOS platforms.



KNOW MORE ABOUT US ...
Compare Infobase Limited (CIL) is a mapping portal, mapping projects and mapping products based company based in New Delhi, India, with a subsidiary MapXL, Inc. at San Jose, California, USA.
Precisely a year after the internet had come to India, the need of bringing authentic, credible maps on cyberspace depicting the correct version of India to users in India and globally, was conceptualized by its founders. Two years hence, in the year 1998, CIL was established.
Its first website IndiaProfile.com had a section called Maps of India. The site did well and from it was conceived MapsofIndia.com. Five years hence, was born Mapsofworld.com, to cater to the growing mapping needs of the world. Both sites have helped CIL carve a niche for itself globally in the mapping industry, in the domestic as well as international markets.
Talent in areas of mapping, cartography, related apps and content has been added to the company since its inception and demands of growing customers only help it attract more to its pool.
CIL offers great opportunities in these fields for better growth in terms of career as well as skills. It is a place were work-life balance exists. Those wanting overall development in both personal and professional avenues are encouraged to achieve higher goals.
Its other incubation portals include Elections.in, DGreetings.com, MyIndia sub-domain of MapsofIndia, etc. that require sustained talent and skills addition.
View Contact Details+
Contact Details

Recruiter Name:Sangeeta Sharma

Contact Company:Compare Infobase Ltd.

Telephone:91-11-241588012

Email :hr@infobase.in

Address :C - 62, Community Centre Janak Puri, In Janak Cinema Hall Complex

Reference Id:VP Sales & Marketing

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